Kelsey Fox Reyes | Copywriter
I am a content strategist and human-centered storyteller with experience creating impactful content across the healthcare, home services, and the gaming industries. My work spans website copy, landing pages, blogs, email and SMS campaigns, press releases, social media content, advertising copy, and narrative design.
Throughout my career, I have collaborated closely with art, development, leadership, and client-facing teams to craft cohesive narratives that align business objectives with audience needs. Whether translating complex research into accessible content, developing SEO- and GEO-driven strategies, guiding brand messaging, or shaping narrative experiences, I focus on creating clear, engaging communication that informs, connects, and inspires action.
At the core of my work is a commitment to understanding people. I believe the most effective content is rooted in empathy, transforming information into stories that resonate with audiences while building trust, credibility, and meaningful engagement.
As a content writer for Caring Cradle, I develop strategic, research-driven content that educates and engages target audiences. My work includes creating landing pages, translating complex research and healthcare information into accessible, reader-friendly content, and producing articles that enhance brand visibility and search performance. Through clear, informative writing, I help position the brand as a trusted resource while supporting marketing and growth objectives.
Content warning: Deals with infant loss.
At Iterco, I wore many hats, contributing narrative design, public relations, marketing, and community engagement for a portfolio of indie games. As a Narrative Designer, I advised development teams on story structure, gameplay pacing, narrative design documentation, copyediting, and localization, helping shape player-facing experiences from concept to release. As a and PR Executive and Community Manager, I managed press and influencer relations and engagement with target audiences, represented titles at industry events, and created marketing content including voice-over scripts and promotional copy. Throughout my time with the company, I produced press releases, announcements, social media content, and blog articles.
As Director of Brand Marketing for We Roof Philly, I led the company's content and brand messaging strategy across digital channels. I developed all website copy, managed social media campaigns, and created a customer-focused blog that translated complex roofing concepts into accessible, informative content. By combining educational resources with strategic marketing, I helped build brand authority, demonstrate industry expertise, and guide potential customers through the decision-making process while strengthening the company's online presence.
